DAVE’S HOT CHICKEN
Get Your Shift Together
Science has shown that spicy food shifts our brain chemistry by releasing endorphins which in turn, alter our moods. Which really means spicy food, perhaps, spicy chicken, can lead to some uncharacteristically bold behavior. So be careful, because once you experience Dave’s Hot Chicken, you may find yourself hitting the turn signal, shifting into a higher gear and moving into the fast lane.
DAVE’S 4 LYFE
Dave’s is collaborating with local tattoo shops and releasing “Dave’s sheets.” Eat the reaper, get a $50 Dave’s-approved flash tat of your choice from participating locations, and get free small fries for life. Or as long as your tattoo lasts. So, life.
*Disclaimer: Must be somewhere visible that doesn’t require flashing your cashier
Can’t finish the reaper without a glass of milk you wittle baby? Welp, now everyone knows it. Welcome to Dave’s Hall of Shame, where we display every sad face that tried and failed to finish the Reaper. Repeat attempts encouraged.
HALL OF SHAME
DISINHIBITION BY CHICKEN
Dave’s is making an appearance at the opening game for USC football. Dave’s will be among the tailgaters, replacing liquid courage and instead, deep-frying it. How you use your deep-fried-chicken courage is up to you. Only one rule: Let ‘em know Dave’s made you do it. If anything goes wrong, blame it on disinhibition by chicken.
For a limited time, those who order our Hot and Extra Hot chicken, will get a small card with an uncomfortable question on it. If your eyes tear up or if you have to take a drink before you finish the meal, your friends can call you out and rightfully demand the answer to the question. Good luck in the hot seat.
TRUTH OR DAVE’S
WHY DID THE CHICKEN CROSS THE ROAD?
…To protect the QR code, of course.
In 5 U.S. cities, Dave’s will send out its fastest employees wearing a QR code which if successfully scanned, will give a virtual voucher for a free meal and drink at any Dave’s location. Catch him if you can.
Copywriter: Claire Krantz