HYDRO FLASK
Care A Little
In an age where not caring is often deemed cool or laid back, Hydro Flask is promoting selfless responsibility. Because not caring is the attitude that gave us oceans filled with plastic bottles. Being apathetic to everything is actually a character flaw, and being accountable has never made anyone like you less. Care a Little. Get a Hydro Flask.
“THANKS IN ADVANCE!” TOTES
Hydro Flask is releasing a line of eco-friendly tote bags based on a classic design that make you do a double take 👀
These bags serve as a reminder - either a positive one that reinforces the habits that help society run smoothly, or, in some more necessary cases, a reminder of the things that take away from everyone else’s good time. We all have to live in the same crazy world; let’s act accordingly.
Hydro Flask is sponsoring the X-Games and turning it into an event where not one single use drink is sold. Your first drink purchase comes with a Hydro Flask, and every drink after that goes into that flask. Hit the rinse and refill station to fill your flask again.
(DE)BOTTLE SERVICE
Hydro Flask is teaming up with IKON and adding the IKONflask as an add-on pass option. Show your IKONflask at the mountain and get a discount on every drink that goes into it. This pass will also allow exclusive access to the IKONflask drink lounges. Better the world while you better your experience on the mountain.
THE IKON-FLASK
Many people care more than a little, but have been let down by their own infrastructure. Certain areas consume far more single use drinks because they can’t trust the municipal tap water. Hydro Flask is making a filtered lid to help people make the safe drinking choice that their kitchen sink had previously stopped them from making.
THE HYDROFILTER
Copywriter: Andy Frank