Organix Rebrand

Everyday products are constantly experiencing a rise in artistry. Brands are no longer just competing for the best formula. They’re competing to earn a spot on your carefully-curated bathroom counter instead of hiding in your cabinet.

Organix is an affordable haircare company sold in nearly every drugstore in America. The brand’s tagline is “Beauty Pure and Simple.” The problem? Their packaging and brand identity are anything but. 

ORIGINAL PACKAGING